DFD Loaders
- Category Websites
- Client DFD Loaders
- Start Date May 2021
- Handover July 2021
Challenge
DFD Loaders has built their brand based on service, they are known for always lending a helping hand. But their very basic website did not serve this purpose. Although they had built it themselves, it looked dated and basic, they needed to update their web identity so customers could visit the page on any device and screen size, it could be found online organically, and give more information about Schäffer Loaders.
- + UX/UI Design
- + Front-end Development
- + Copywriting
- + SEO Strategy & Implementation
Solution
With the most current web practices, Ambishus developed an updated website with exceptional
User Experience and User Interface. Important considerations were made to ensure the website had an optimized navigation for any screen size or device. Keyword research was done as part of the SEO strategy to ensure the website was found organically on all search engines, like Google and Bing. The design of the website was based on DFD Loaders brand identity. Images were optimized to ensure the page had the fastest load times. The User Experience was focused on ease of navigation and lead generation best practices.
The new web experience has allowed potential customers the ease to find all the information they need about the 17 wheel loaders that DFD
Loaders sells across the United States.
Results
Organic search became the best performing channel for DFD, with an 82% engagement rate and users spending more than two minutes on the site. Customers come back to read the content that is constantly being added to the blog, and have commented DFD Loaders directly about how much they like it.
Next steps
DFD continues their partnership with us and has a plan to continue developing new and fresh content like blogs for customers, and landing pages that will generate more sales inquiries.
