We collaborated with the software company to understand its product and market potential. This involved analyzing the current tech product and identifying opportunities for improvement. Additionally, we conducted a competitive analysis to assess the landscape and understand TSIRVO's position relative to its rivals.

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We devised a new business model tailored to small and medium-sized enterprises (SMEs) and crafted a buyer persona to guide our communication efforts. Moreover, we revamped the product's user experience (UX/UI) to enhance its usability and appeal. Working with our tech partner, we executed a multifaceted strategy, leveraging influencer marketing, SEO optimization, and participation in industry fairs to relaunch TSIRVO's product effectively.

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Our efforts yielded tangible results. We successfully established TSIRVO's brand as a leading solution for SME restaurants, whether they were new ventures, lacked software, or sought to upgrade. Through increased brand awareness, reputation enhancement, and lead generation in the restaurant market, TSIRVO experienced significant growth and market penetration.

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Next steps

We plan to continue focusing on SEO and influencer marketing to boost TSIRVO’s visibility and reach. We also want to keep interviewing existing customers and potential leads to understand their pain points and needs and develop new features for the software that solve the problems that restaurants face every day.