We collaborated withthe company that created the softwere to understand its current tech product and its market potential. We created a new business model focused on small and medium-sized enterprises (SMEs), a buyer persona to tailor the communication to their needs and preferences, and a competitive analysis to identify the strengths and weaknesses of TSIRVO’s rivals. We also redesigned the UX/UI of the new product to make it more user-friendly and appealing. With our tech partner, we relaunched the new product with a strategy focused on influencer marketing, SEO optimization and attending fairs where restaurants were looking for tech solutions. We reached out to relevant influencers in the restaurant industry and asked them to review and promote TSIRVO’s software. We optimized the website and the landing page for SEO to rank higher on Google and attract more organic traffic. Results: We successfully created a new brand with a new sales and marketing strategy focused on SME restaurants that were starting, had no software or wanted to change their software. We increased TSIRVO’s brand awareness, reputation and leads in the restaurant market.

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