Daniel Hernández
CFO · Bogotá, Col
Daniel Hernández is the CFO and co-founder of Ambishus, leading finance and strategy with a long-term growth mindset.
He holds a Finance Degree, an MBA, and a Master's in Digital Marketing — a combination that lets him connect the numbers to the bigger picture. Daniel brings over 8 years in financial consulting and investment banking, plus more than 8 years shaping commercial strategy and marketing processes.
His leadership runs deep: over 10 years managing finance, strategy, marketing, and logistics for logistics companies, and more than 8 years as General Manager across diverse sectors — recycling, logistics, consulting, food, and tech. He's also a business coach in finance, strategy, and marketing, with 15+ years advising companies in the real sector.
At Ambishus, Daniel makes sure ambition is built on solid financial ground — turning bold ideas into sustainable, profitable growth.

